Principles for New User Onboarding

How to acquire and activate new users

Photo by JK on Unsplash

The way you welcome people into your product will make or break the experience for them. It doesn’t matter if you have the best offering ever — If your onboarding falls short, everything else will as well.

In this post, I’ll lay out what I’ve picked up while working on our onboarding flow at Hugo and how you can use…



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Conor Dewey

Product at Metabase. Previously growth at Hugo and data science at Squarespace. Writing here now: