Behind the Team: It’s Not a Crisis If You Know How to Handle It

How Edelman, the world’s largest public relations and marketing consultancy firm, quickly stands up teams to handle crises

You don’t need a pandemic or natural disaster to face a crisis as an organization. Unexpected events happen, and sometimes you need a rapid response.

In fact, the skills needed for rapid response translate well to a lot of projects. Even in “normal” times, every industry is bombarded by rapid environmental, competitive, and technological change. If you aren’t moving quickly, you are falling behind.

Behind the Team: It's Not a Crisis If You Know How to Handle It

Some of the best-trained crisis management experts come from the media and communications industry. News spreads instantaneously, especially bad news. Whether it’s a product recall, a malicious media attack by a competitor, or foreign interest — information warfare can result in very real crisis situations.

Jason Levin is a Vice President of Crisis and Risk Management at Edelman, the world’s largest…